Catalogs
OBJECTIVE: Create business owner and consumer product catalogs in the wellness, beauty and home categories that are easy to navigate, provide all the necessary information and drive purchase decisions
CLIENT: Amway
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MAIN ATTRACTIONS: Segmented the communications approach of the full line catalogs and consumer catalog that made it more usable for business owners to communicate the dense portfolio of products and created a more inspirational story driven consumer catalog. The catalog program continues to be one of most used tools for Amway business owners.
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CORE SERVICES OFFERED:
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Development of overall strategy
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Concepting and layout design
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Copywriting and translation into 5 languages
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Photo art direction
Achieve Magazine
OBJECTIVE: Create quarterly recognition magazine that highlights Amway business owners achievements that motivates and inspires them to build stronger businesses.
CLIENT: Amway
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MAIN ATTRACTIONS: Created a more streamlined content intake approach that decreased the turnaround time for delivering more current and timely recognition information to the business owners and additional readers.
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CORE SERVICES OFFERED:
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Content strategy
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Concepting and layout design
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Copywriting and translation into 5 languages
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Photo art direction
